The climate change debate (anthropogenic or natural) Essay

The climate change debate (anthropogenic or natural) - Essay Example However, this does not imply that anthropogenic factors do not have any effect on climate change. Based on the recent global climate simulations, and two environmental response models, the effects of natural climate variability and future climate change uncertainties, it has been found that human-induced climate change by 2050 will be unpredictable compared to the natural climate variability[3]. This suggests that both natural and anthropogenic factors have contributed to the climate change in the 20th century. This is based on a comparison of observation where the model simulates global mean and large-scale land temperature variations [4]. While climate change is human-induced, the fact that is difficult to predict the size and consequences of climate change [5], suggests that there are incidences beyond the understanding and capabilties of the human mind and human beings. These factors reinforce that climate change is a combination of anthropogenic and natural

Strategy Analysis and Choice Essay Example for Free

Strategy Analysis and Choice Essay A SWOT analysis is important as a clear basis is provided to examine the performance of a business. It is also very important for the products a company offers, as it is essential in the branding and marketing of the company products. This model helps in the understanding of the ‘firm and its surroundings’. SWOT analysis for Estee Lauder from four aspects, such as Strengths, Weaknesses, Opportunities, Threats, they belong to Internal and External. At the internal of Estee Lauder also have strong brand name, research and development focus, strong distribution network, robust revenue and profit growth sales, weak liquidity position, customer concentration and weak performance in a few markets. At the external of Estee Lauder also have demographic trends in the United States, cosmetics markets in emerging nations, growing riches- rich getting wealthier, counterfeit products, intense competition and increasing regulations. Strengths The brand name, ‘’Estee Lauder’’ itself is strength. The name is linked to quality and luxury. The company is also a global licensee for other big brands like; Tommy Hilfiger, Donna Karen, etc. Estee Lauder leads in each market segment in the industry as it develops new products, redesigns existing ones and identifies and considers consumer preferences. It has a large network of retail. This therefore increases the market penetration opportunities and creates closeness to target customers. It has a strong management strategic perspective, and is also having a great growth. It also has various innovations such as; offering shopping via the internet (it was the first major cosmetic firm to have offered shopping via the internet.) Weaknesses The company bargaining power could be lowered by it concentrating on a single biggest client. They also have a poor cost structure in some areas, . The company could be exposed to the debt market due to low liquidity levels, and this could thus affect the company growth. It is the Family members that have most of the power over the company. The company’s organisational structure is not easily distinguished. In America, there are particularly lower sales in the fragrance category. Opportunities Estee Lauder targets aged people and therefore make products to suit these people. Its revenues could be boosted by having a strong and great presence in its segments, thus also increasing growth. The cosmetics markets are doing good in emerging markets like India and China, as there are many beauty contests that take place. This cosmetics market is growing due to younger and middle aged women that are being more style conscious. Estee Lauder is also well positioned in these emerging markets. There is also a demand in the luxury goods. More money is spent on these goods. Therefore, the needs of these wealthy people are also taken into consideration, and products made to meet their needs and wants. Threats Many fake products are being sold, thus affecting Estee Lauders sales. This can lead to the company losing its exclusivity of the brand. This could thus harm the image of the company. Customers may also be dissatisfied with these products as the fake product may harm them, thus the company would lose out on customers. Many big brands such as; Revlon, L’Oreal, would increase competition in the market. The government may also impose certain rules and regulations on the products saying that the product has high levels of chemicals which are harmful to people. This may thus lead to an increase in the cost of developing the products and also in the launching of the products.

Silas Marner :: essays research papers

A Comparison of Silas Marner and Godfrey Cass Godfrey Cass and Silas Marner are perfect foils. They each developed along similar lines but each differed at certain points. Both were affected by Eppie but Silas was the one who benefitted the most from it. Eppie’s interaction with both also shaped the way they love each’s closest people. Godfrey and Silas were both self imposed loners. Godfrey had a to keep his first wife a secret from everybody especially, Nancy Lammeter. This meant he had to keep more than a polite distance away from her. Cass had a traitor near to his heart. His brother, the theif and all around scoundrel blackmailed poor Godfrey to keep his secrets hidden. Silas was betrayed by his whole previous life. The church had let him down and his closest freind had robbed him. This supposed freind even set him up for an accusation of murder. To top it all off, Silas’s wife to be was also taken by this wolf in sheep’s clothing. This type of betrayal makes a person hate humanity especially in such a close knit community. Silas moved himself to the fringes of civilization. He cared for no one and wanted no to care for him. Both of their attitudes changed when Eppie arrived. Godfrey knew that he could marry Nancy now beacuse his old wife had died. This also showed how shallow he was. Godfrey thought he could throw money at Silas and he would be very compliant to give Eppie back to her ‘rightful’ father. Yet at the final moments of ths confrontation Eppie’s arrival unleashed a side of Silas not seen for fifteen years. He became a caring human being again. Silas took great steps to insure Eppie’s happiness even going to church again and associating with the other villagers. While the Church part was somewhat bewildering to him, the villagers were much worse. It took him months to understand what they were saying and then months more to be able to hold a conversation with them. Yet through the growth of Eppie, something took over Silas. He made more freinds and worked less on his loom. The loom was the symbol of his old life, the time when he could undterstand nor trust any one. Breaking away from the loom Demonstrated that he was human again and oculd be a part of society too. The quality of love was directly shaped by Eppie.

Omnivores Dilemma Essay

Learning Objective: The goal of this two day exemplar is to give students the opportunity to use the reading and writing habits they’ve been practicing on a regular basis to unpack Pollan’s investigative journalism of industrial farms. By reading and rereading the passage closely combined with classroom discussion about it, students will identify why and how farming practices have changed, as well as identify Pollan’s point of view on the subject. When combined with writing about the passage and teacher feedback, students will begin to appreciate investigative journalism, as well as question from where their food is coming. Reading Task: Students will silently read the passage in question on a given day—first independently and then following along with the text as the teacher and/or skillful students read aloud. Depending on the difficulties of a given text and the teacher’s knowledge of the fluency abilities of students, the order of the student silent read and the teacher reading aloud with students following might be reversed. What is important is to allow all students to interact with challenging text on their own as frequently and independently as possible. Students will then reread specific passages in response to a set of concise, text- dependent questions that compel them to examine the meaning and structure of Pollan’s reporting. Therefore, rereading is deliberately built into the instructional unit. Vocabulary Task: Most of the meanings of words in the exemplar text can be discovered by students from careful reading of the context in which they appear. Teachers can use discussions to model and reinforce how to learn vocabulary from contextual clues, and students must be held accountable for engaging in this practice. Where it is judged this is not possible, underlined words are defined briefly for students to the right of the text in a separate column whenever the original text is reproduced. At times, this is all the support these defined words need. At other times, particularly with abstract words, teachers will need to spend more time explaining and discussing them. In addition, in subsequent close readings of passages of the text, high value academic (‘Tier Two’) words have been bolded to draw attention to them. Given how crucial vocabulary knowledge is for academic and career success, it is essential that these high value words be discussed and lingered over during the instructional sequence. Sentence Syntax Task: On occasion, students will encounter particularly difficult sentences to decode. Teachers should engage in a close examination of such sentences to help students discover how they are built and how they convey meaning. While many questions addressing important aspects of the text double as questions about syntax, students should receive regular supported practice in deciphering complex sentences. It is crucial that the help they receive in unpacking text complexity focuses both on the precise meaning of what the author is saying and why the author might have constructed the sentence in this particular fashion. That practice will in turn support students’ ability to unpack meaning from syntactically complex sentences they encounter in future reading. Discussion Task: Students will discuss the passage in depth with their teacher and their classmates, performing activities that result in a close reading of Pollan’s text. The goal is to foster student confidence when encountering complex text and to reinforce the skills they have acquired regarding how to build and extend their understanding of a text. A general principle is to always reread the passage that provides evidence for the question under discussion. This gives students another encounter with the text, helping them develop fluency and reinforcing their use of text evidence. Writing Task: Students will paraphrase different sentences and paragraphs of Pollan’s text and then write either a compare and contrast essay illustrating the differences between the traditional farm and the factory farm or an argument against the factory farm. Students might be afforded the opportunity to rewrite their essays or revise their in-class paraphrases after participating in classroom discussion, allowing them to refashion both their understanding of the text and their expression of that understanding. Text Selection: This selection, taken from the young readers edition of Pollan’s bestseller, The Omnivore’s Dilemma, asks students to consider how their food is grown today and why and how that has changed. This brief history and science of United States farm ecology offers students diverse opportunities for exploration and close reading. Outline of Lesson Plan: This lesson can be divided by the teacher into two days of instruction and reflection on the part of students and their teachers, with the option of a written homework assignment after Day 1 and the possibility of adding an additional day devoted to peer review and revision of the culminating writing assignment. Standards Addressed: The following Common Core State Standards are the focus of this exemplar: RI. 7. 1, RI. 7. 2, RI. 7. 3, RI. 7. 4, RI. 7. 5; W. 7. 1, W. 7. 2, W. 7. 4; SL. 7. 1; L. 7. 4, L. 7. 5 The Text: Pollan, Michael. The Omnivore’s Dilemma: The Secrets Behind What You Eat (Chapter 3: From Farm to Factory) Rule or order A substance that kills insects Corn grown from seeds with different traits DNA is the chemical name for genes. Genes give all organisms their traits such as how fast they grow Animal dung used for fertilizing land Relating to energy from the sun Branch of science concerned with the relationships between living things and their environment Grassy fields where animals can graze A basket Exemplar Text Vocabulary That’s around seventy-five gallons of oil per acre of corn (Some estimates are much higher. ) Here’s another way to look at it. Calories, like the calories in food, are units of energy. On the industrial farm, it takes about ten calories of fossil fuel energy to produce one calorie of food energy. That means the industrial farm is using up more energy than it is producing. This is the opposite of what happened before chemical fertilizers. Back then, the Naylor farm produced more than two calories of food energy for every calorie of fossil fuel energy invested. In terms of energy, the modern farm is a losing proposition. It’s too bad we can’t simply drink the petroleum directly—it would be more efficient. The factory farm produces more food much faster than the old solar-based farm. But the system only works as long as fossil fuel energy is cheap. A plan of action oil; more productive and less wasteful Day One: Instructional Exemplar for Pollan’s The Omnivore’s Dilemma (Young Reader’s Edition) Summary of Activities 1. Teacher introduces the day’s passage with minimal commentary and students read it independently (5 minutes) 2. Teacher or a skillful reader then reads the passage out loud to the class as students follow along in the text (5 minutes) 3. Teacher asks the class to discuss the first set of text-dependent questions and perform targeted tasks about the passage, with answers in the form of notes, annotations to the text, or more formal responses as appropriate (40 minutes) Text Under Discussion Directions for Teachers/Guiding Questions For Students It may seem that I’ve given corn too much credit. After all, corn is just a plant. How could a plant take over our food chain and push out almost every other species? Well, it had some help-from the U. S. Government. [read the intervening paragraphs] Then in 1909 a chemist discovered a way to take nitrogen out of the air. This nitrogen could be used for fertilizer. However, making nitrogen this way takes enormous amounts of energy, energy that we mainly get from fossil fuels. Not only that, it uses a lot of hydrogen that also comes from gas and oil. With chemical fertilizer, farming went from being solar powered to being powered by oil, coal, and gas. 1. Introduce the text and ask students to read independently Other than giving an initial gloss to words students would likely not be able to define from context (underlined in the text), teachers should avoid giving any background context or instructional guidance at the outset of the lesson while students are reading the text silently. This close reading approach forces students to rely exclusively on the text instead of privileging background knowledge and levels the playing field for all students as they seek to comprehend Pollan’s words. It is critical to cultivating independence and creating a culture of close reading that students initially grapple with rich texts like Pollan’s without the aid of prefatory material, extensive notes, or even teacher explanations. 2. Read the passage out loud as students follow along Asking students to listen to Pollan’s text exposes students a second time to the rhythms and meaning of his language before they begin their own close reading of the passage. Speaking clearly and carefully will allow students to follow Pollan’s narrative, and reading out loud with students following along improves fluency while offering all students access to this complex text. Accurate and skillful modeling of the reading provides students who may be dysfluent with accurate pronunciations and syntactic patterns of English. Text Under Discussion Directions for Teachers/Guiding Questions For Students It may seem that I’ve given corn too much credit. After all, corn is just a plant. How could a plant take over our food chain and push out almost every other species? Well, it had some help-from the U. S. Government. At the heart of the industrial food chain are huge businesses, agri-businesses. The same businesses that create new seeds provide farmers with the tools and fertilizer they need to grow lots of corn. Agribusinesses also need cheap corn from which they make processed food and hundreds of other products. To get the corn flowing and keep it flowing, agribusiness depends on government regulations and taxpayer money. The government started seriously helping corn back in 1947. That was when a huge weapons plant Muscle Shoals, Alabama, switched over to making chemical fertilizer. How can a weapons plant make fertilizer? Because ammonium nitrate, the main ingredient in explosives, happens to be an excellent source of nitrogen. And nitrogen is one of the main ingredients in fertilizer. After World War II, the government found itself with a tremendous surplus of ammonium nitrate. There was a debate about what the government should do with the leftover bomb material. One idea was to spray it on forests to help out the timber industry. But the scientists in the Department of Agriculture had a better idea: Spread the ammonium nitrate on farmland as fertilizer. And so the government helped launch the chemical fertilizer industry. (It also helped start the pesticide industry, since insect killers are based on poison gases developed for the war. ) Rule or order Substance that kills insects 3. Guide discussion of the first half of the essay with a series of specific text- dependent questions and tasks. As students move through these questions, be sure to check for and reinforce their understanding of academic vocabulary in the corresponding text (which will be boldfaced the first time it appears in the text). At times, the questions provided here may focus on academic vocabulary. (Q1) Ask students to define â€Å"agribusiness. † It is important for students to understand that agribusinesses are not farmers. Some students might need clarification here. Teachers should discuss the following sentence: â€Å"Agribusinesses also need cheap corn from which they make processed food and hundreds of other products. † Agribusinesses are large companies that manufacture farming equipment, seeds, fertilizers, pesticides, processed foods as well as provide services to farmers. Sidebar: Website listing many different types of products made from corn. If students are intrigued to learn all the different types of products made from corn, have them view the graphic web on pages 68-69 of Pollan’s The Omnivore’s Dilemma (Young Reader’s Edition) or examine the following website: http://www. ontariocorn. org/classroom/products. html#Products%20that%20 use%20Corn (Q2) How did the U. S. government help launch the chemical fertilizer industry? The U. S. government sprayed their WWII surplus of ammonium nitrate on farmland. Ammonium nitrate was manufactured for weapons during the war. After the war, the U. S. government needed to do something with the remaining bomb material. It must have worked well as a fertilizer because after that the chemical fertilizer business took off, and many farms began using it to grow crops. Text Under Discussion Directions for Teachers/Guiding Questions For Students Chemical fertilizer was needed to grow hybrid corn because it is a very hungry crop. The richest acre of Iowa soil could never feed thirty thousand hungry corn plants year after year without added fertilizer. Though hybrids were introduced in the thirties, it wasn’t until farmers started using chemical fertilizers in the 1950s that corn yields really exploded. Plants and Nitrogen Plants and all living thing organisms need the element nitrogen. Without nitrogen, cells cannot make proteins or DNA. For thousands of years, farmers added nitrogen to their soil, even before they knew what nitrogen was. They fertilized their crops with manure from their animals. They also rotated crops. That means they never grew corn in a field more than two years in a row. Then they would switch that field to soybeans or some other legume. Legumes such as beans add nitrogen to the soil with the help of friendly bacteria that live on their roots. Then in 1909 a chemist discovered a way to take nitrogen out of the air. This nitrogen could be used for fertilizer. However, making nitrogen this way takes enormous amounts of energy, energy that we mainly get from fossil fuels. Not only that, it uses a lot of hydrogen that also comes from gas and oil. With chemical fertilizer, farming went from being solar powered to being powered by oil, coal, and gas. Corn grown from seeds with different traits DNA is the chemical name for genes. Genes give all organisms their traits such as how fast they grow Animal dung used for fertilizing land Relating to energy from the sun (Q3) Why are chemical fertilizers so important and necessary to agribusinesses? Students should remember from (Q1) that agribusinesses rely on corn to produce many of their products. The type of corn being grown, hybrid corn, needs very fertile soil. Chemical fertilizers are necessary to create this fertile soil especially because of the quantity (thirty thousand hungry corn plants) being planted. (Q4) Ask students to describe in writing one cause and effect relationship they have read about thus far. Possible answers should include the U. S. government’s surplus caused the chemical fertilizer industry to take off or that corn farming exploded as a result of the chemical fertilizers. (Q5) What is the natural way to fertilize crops? The natural way to fertilize crops is by planting different crops every couple of years in addition to spreading animal manure on the fields. (Q6) What are fossil fuels? What might be some problems with using fossil fuels to produce chemical fertilizers? Fossil fuels are natural sources of energy such as oil, coal, and gas. Teachers should point out why â€Å"fossil† appears with â€Å"fuel† (because these types of fuels are derived from the organic remains of prehistoric plants and animals). Students might recognize that â€Å"making nitrogen†¦takes enormous amounts of energy† and fossil fuels are not free, thus raising the cost of chemical fertilizer. Students might also cite the environmental costs (using their own prior knowledge) of using fossil fuels. Day Two: Instructional Exemplar for Pollan’s The Omnivore’s Dilemma (Young Reader’s Edition) Summary of Activities 1. Teacher introduces the day’s passage with minimal commentary and students read it independently (5 minutes) 2. Teacher or a skillful reader then reads the passage out loud to the class as students follow along in the text (5 minutes) 3. Teacher asks the class to discuss the first set of text-dependent questions and perform targeted tasks about the passage, with answers in the form of notes, annotations to the text, or more formal responses as appropriate (40 minutes) Text Under Discussion Directions for Teachers/Guiding Questions For Students Then in 1909 a chemist discovered a way to take nitrogen out of the air. This nitrogen could be used for fertilizer. However, making nitrogen this way takes enormous amounts of energy, energy that we mainly get from fossil fuels. Not only that, it uses a lot of hydrogen that also comes from gas and oil. With chemical fertilizer, farming went from being solar powered to being powered by oil, coal, and gas. [read the intervening paragraphs] The factory farm produces more food much faster than the old solar-based farm. But the system only works as long as fossil fuel energy is cheap. 1. Introduce the text and ask students to read independently Other than giving an initial gloss to words students would likely not be able to define from context (underlined in the text), teachers should avoid giving any background context or instructional guidance at the outset of the lesson while students are reading the text silently. This close reading approach forces students to rely exclusively on the text instead of privileging background knowledge and levels the playing field for all students as they seek to comprehend Pollan’s words. It is critical to cultivating independence and creating a culture of close reading that students initially grapple with rich texts like Pollan’s without the aid of prefatory material, extensive notes, or even teacher explanations. 2. Read the passage out loud as students follow along Asking students to listen to Pollan’s text exposes students a second time to the rhythms and meaning of his language before they begin their own close reading of the passage. Speaking clearly and carefully will allow students to follow Pollan’s narrative, and reading out loud with students following along improves fluency while offering all students access to this complex text. Accurate and skillful modeling of the reading provides students who may be dysfluent with accurate pronunciations and syntactic patterns of English. Text Under Discussion Directions for Teachers/Guiding Questions For Students Then in 1909 a chemist discovered a way to take nitrogen out of the air. This nitrogen could be used for fertilizer. However, making nitrogen this way takes enormous amounts of energy, energy that we mainly get from fossil fuels. Not only that, it uses a lot of hydrogen that also comes from gas and oil. With chemical fertilizer, farming went from being solar powered to being powered by oil, coal, and gas. THERE GOES THE SUN When George Naylor’s father spread his first load of ammonium nitrate fertilizer, the ecology of his farm underwent a quiet revolution. Until then, the farm’s nitrogen had been recycled in a natural loop. Legumes used the sun’s energy to fix nitrogen in the soil. Other plants used the nitrogen to grow. Animals ate the plants and the farmer recycled the nitrogen by spreading the animals’ manure on the soil. But now the Naylors didn’t need to produce their own nitrogen—they went out and bought it. The nitrogen for the fields would no longer be made with the sun’s energy but with fossil fuels. Farming was no longer an ecological loop—it was more like a factory. The farmer bought raw materials (seed and fertilizer) and turned it into a finished product—corn. Since there was no need for legumes to fix nitrogen, farmers could plant corn in every field, every year. Animals and their pastures could be eliminated. Farming became much simpler. Like a factory, the industrial farm produces just one product (or at most, two. ) Relating to energy from the sun A branch of science concerned with the relationships between living things and their environment Grassy fields where animals can graze Ask students to write a paragraph explaining the last sentence of the text box (â€Å"With chemical fertilizer, farming went from being solar powered to being powered by oil, coal, and gas. †) Answers might sound like this: The traditional farm fertilizes its soil with animal dung and by rotating its crops. The crops such as corn and beans grow from the sun’s energy. Crop rotation allows the soil chemistry to change and become more fertile. Alternatively, chemical fertilizers treat the soil without the use of the sun. Chemical fertilizers are manufactured in a factory and transported to farms by machines powered by fossil fuels. (Q7) What does the author mean when he wrote, the â€Å"ecology of his farm underwent a quiet revolution†? Students should recognize that the natural order of fertilization described in the first paragraph was dramatically altered when Naylor’s father began using chemical fertilizer. It was a â€Å"quiet† revolution because nothing in this natural world protested the change. (Q8) Cite textual evidence for the claim, â€Å"Farming was no longer an ecological loop—it was more like a factory. † Teachers should highlight the connection in meaning to â€Å"loop† and â€Å"revolve/revolution. † Students will cite textual evidence such as: â€Å"The farmer bought raw materials (seed and fertilizer) and turned it into a finished product—corn. † â€Å"†¦farmers could plant corn in every field, every year. † â€Å"†¦the industrial farm produces just one product (or at most, two. )† â€Å"†¦the industrial farm, is powered with fossil fuels. † Text Under Discussion Directions for Teachers/Guiding Questions For Students And like most factories, the industrial farm, is powered with fossil fuels. There’s natural gas in the fertilizer and the fossil fuel energy it takes to make the pesticides, the diesel used by the tractors, and the fuel needed to harvest, dry, and transport the corn. Add it all up and you find that every bushel of corn from an industrial farm requires about half a gallon of oil to grow. That’s around seventy- five gallons of oil per acre of corn (Some estimates are much higher. ) Here’s another way to look at it. Calories, like the calories in food, are units of energy. On the industrial farm, it takes about ten calories of fossil fuel energy to produce one calorie of food energy. That means the industrial farm is using up more energy than it is producing. This is the opposite of what happened before chemical fertilizers. Back then, the Naylor farm produced more than two calories of food energy for every calorie of fossil fuel energy invested. In terms of energy, the modern farm is a losing proposition. It’s too bad we can’t simply drink the petroleum directly—it would be more efficient. The factory farm produces more food much faster than the old solar-based farm. But the system only works as long as fossil fuel energy is cheap. A basket Suggested plan of action; oil; more productive and less wasteful (Q9) What fossil fuels are needed to power the industrial farm? Students should highlight phrases such as: â€Å"natural gas in the fertilizer† and â€Å"the diesel used by the tractors, and the fuel needed to harvest, dry, and transport the corn. † (Q10) What does Pollan mean when he writes, â€Å"†¦the modern farm is a losing proposition†? This question will determine if the students understand the author’s purpose in writing this passage. It asks students to determine the importance of certain phrases and identify the central theme of this section. Students might cite the following phrases in their answers: â€Å"the industrial farm is using up more energy than it is producing† and â€Å"the system only works as long as fossil fuel energy is cheap. † Students should recognize the traditional farming methods produced more with less fossil fuel energy than the industrial farm. Students can also extract information from the bar graph found in the exemplar. Explanatory Writing Assignment: Directions for Teachers and Students / Guidance for Teachers Choose one of the following writing assignments based on the excerpt from Michael Pollan’s The Omnivore’s Dilemma (Young Reader’s Edition): Write an essay comparing and contrasting traditional farming methods with those of an industrial/factory farm. Write an argument against the industrial/factory farm. Support your argument with textual evidence. Reread the last three paragraphs of the exemplar and examine the bar graph. In your own words, describe the author’s opinion of the industrial farm. Support your ideas with particular words or phrases that highlight the author’s opinion. Supporting details for a compare and contrast essay might include: Traditional Farm Factory Farm fertilizes soil with manure (needs animals) rotates crops every couple of years solar powered produces more food energy than it uses to grow crops exists as a cycle â€Å"The farmer bought raw materials (seed and fertilizer) and turned it into a finished product—corn. † â€Å"†¦farmers could plant corn in every field, every year. † â€Å"†¦the industrial farm produces just one product (or at most, two. )† â€Å"†¦the industrial farm is powered with fossil fuels. † â€Å"industrial farm is using up more energy than it is producing† Not a cycle Textual evidence for an argument against the factory farm might include: â€Å"factory farm produces more food much faster than the old solar-based farm. But the system only works as long as fossil fuel energy is cheap† â€Å"the industrial farm is using up more energy than it is producing† â€Å"†¦ the industrial farm, is powered with fossil fuels. There’s natural gas in the fertilizer and the fossil fuel energy it takes to make the pesticides, the diesel used by the tractors, and the fuel needed to harvest, dry, and transport the corn. † Factory farms need chemical fertilizers to grow hybrid corn Guidance regarding an essay about the author’s point of view: Asking students to identify the author’s opinion or point of view (â€Å"the modern farm is a losing proposition†) forces them to synthesize the whole text. Students might notice the author’s ironic tone in the sentence, â€Å"It’s too bad we can’t simply drink the petroleum directly—it would be more efficient. † Teachers should point out that this type of emotional language often signifies an author’s point of view. Additional Reading Passages from The Omnivore’s Dilemma: The Secrets Behind What You Eat (Young Reader’s Edition) 2009; pp. 48-52 CAFO-Concentrated Animal Feeding Operation The old-fashioned way of raising cattle, like the old-fashioned way of growing corn, was on the small family farm. Cattle were raised in pastures, eating grass and hay—the food they naturally eat. But as corn took over the family farm, cows and other animals were pushed out. Cattle are now raised in densely packed animal cities like Poky’s. These places are called CAFOs—Concentrated Animal Feeding Operations. Farmers gave up raising cattle because, as strange as it might seem, it costs a farmer more to grow feed corn than it costs a CAFO to buy it. (Thanks to those government subsidies. ) Eating meat used to be a special occasion in most American homes. Thanks to CAFOs, meat is now so cheap that many of us eat it three times a day. Of course, the American taxpayers have already paid part of the cost by subsidizing corn. But there are other costs involved in raising cattle this way, costs that shoppers don’t see when they buy a steak at the supermarket. On the old-fashioned farm, there is really no such thing as waste. Animal manure goes back into the fields as fertilizer. But the waste from CAFOs is a huge source of very toxic pollution. Tons of animal manure are produced with no good way of disposing of it. The feedlots are also breeding grounds for new and deadly bacteria. Some of these bacteria are finding their way into our food. And there is another cost to raising cattle on CAFOs, one that’s even harder to see. These animals have evolved to eat grass. But in a CAFO they are forced to eat corn—at considerable cost to their health, to the health of the land, and ultimately to the health of us, their eaters. (†¦) Cows and Grass—A Partnership Cows have evolved over millions of years to eat grass. It’s not a one-sided deal. At the same time, grasses have evolved over millions of years to be eaten by cows. This partnership is one of nature’s wonders. When a cow eats grass, it doesn’t kill the plant. Grasses have evolved so that they can survive being eaten very well. (As long as the cows give them a chance to recover. ) In return for being chewed on, the plants get help from the cows. The cow protects the grass habitat by eating young trees and shrubs that might compete with grasses. The animal also spreads grass seed, plants it with his hooves, and then fertilizes it with his manure. Only certain animals, including cows, sheep, goats, and bison, can make a meal out of grass. They can do this because they have a specialized second stomach called a rumen. (That’s why these animals are called ruminants. ) The rumen is like a twenty-five-gallon fermentation tank. Here is where the cow gets some help. Inside the tank lives a type of bacteria that dines on grass. The bacteria break down the cell walls of the grass and allow the cows to get at the protein and carbohydrates within. On the plains of the American west, where steer 534 was born, bison and the prairie grasses lived together in partnership for thousands of years. (I guess we should include the bacteria in that partnership, also. ) It was a natural, solar-powered loop. The plants used the sun’s energy to make food. The bison (with the help of bacteria) ate the grass and in return planted it, fertilized it, and defended its territory. It was a successful ecological system. A rumen has evolved into the perfect organ for digesting grass. But it is not good at digesting corn. So then why is steer number 534 forced to eat corn instead of grass? The answer is one word: speed. Cattle raised on grass simply take longer to grow than cattle raised on corn. â€Å"In my grandfather’s time, cows were four or five years old at slaughter,† Rich Blair explained to me. â€Å"In the fifties, when my father was ranching, it was two or three years old. Now we get there at fourteen to sixteen months. † What gets a steer from 80 to 1,100 pounds in fourteen months is tremendous amounts of corn, food supplements, and drugs. Fast food indeed. This work was supported by the Bill and Melinda Gates Foundation

The Leadership of Pres Kennedy and Johnson

Kennedy wasn†t in office for very long, his actions in and out of the whitehouse are legendary. When President Kennedy took the oath of office in 1960 he wasted no time in cleaning up America. Several bills were enacted in President Kennedy†s tenor. A lot of the major ones had to do with crime control. A lot of President Kennedy†s bills were targeted at organized crime. Bill S1653 was singed into action on September 13 1961. This was an interstate travel bill. The bill made it a crime to travel or use any facilities in interstate commerce with intent to conduct violent crimes to further illegal gambling, liquor, narcotics, or prostitution business. This bill had a major effect shutting down a lot of â€Å"speakeasy†s† which took care of gambling, and betting. Customs got a lot tighter which had a great impact on the running of liquor to foreign countries such as Canada and Mexico. A lot of drug pushers were arrested and many Bordellos† were also shut down. The senate passed Bill S1653 on July 28 and House on Aug 21. This was one of many anti-crime Bills that President Kennedy would enact throughout his term. A lot of his primary goals were oriented towards organized crime. Another one of President Kennedy†s crime Bills to be passed in 1961 having to do with crime was Bill S1656. This Bill made it a crime for anyone in the betting business to knowingly use a wire communication facility to transmit in interstate commerce any bets or wager information. Also it made it a crime to be caught with any betting paraphernalia such as parley sheets or wager stubs. This authorized a lot of wire-tapping and surveillance. Bill S1656 was passed by the Senate on July 28 and by the house on August 21 and was signed September 13. One other bill passed in 1961 by President Kennedy was the Fugitive felon act. This act made it a federal crime to cross boarders to avoid being prosecuted or remanded into custody after committing a violent crime or avoid giving testimony on a crime. This act was strongly enforced by local law enforcement agencies. The Federal firearms act of 1961 was a major bill passed for President Kennedy in 1961. This act prohibited the shipment of firearms in interstate and foreign lands to people under inditment for certain crimes. Not all of President Kennedy†s bills were directed towards the Mob and other such crime syndicates. President Kennedy also lobbied for the 1961 juvenile delinquency and youth offences control act. This act provided programs of federal assistance to state and local agencies to control delinquencies. It also authorized sections of health, education, and welfare to make grants for projects to improve methods of control, treatment and prevention of delinquency and to establish personal training programs. This bill was mainly focused at gang members, drug addicts, and first time offenders under the age of eighteen. In 1962 President Kennedy continued his onslaught on organized crime. One of his first acts was to enact an anti-crime bill that put a stop to interstate travel of gambling machines. Bill S1658 broadened on the 1951 ban on interstate travel of gambling machines to include shipments to points in the U.S. through foreign commerce and any machines including roulette wheels. Roulette wheels were included simply for the fact that they are a machine that is wagered upon were the course of action can result in the transfer of currency and or property. This bill was ironically called the Gambling Devices act of 1962. The Senate passed this bill by voice vote on July 27, 1961 and by the House June 29. This Bill was then signed into law October 18, 1962. Another bill that was going through congress was the eighth in a package of anti-crime bills proposed in 1962. Only two of the bills actually got anywhere. They were bills S1658 (the gambling machine bill) and bill S1655. This bill allowed the granting of court immunity to certain witnesses in labor-management racketeering cases. The Senate passed this in 1961. After president Kennedy was assassinated on November twenty-second, 1963, Vice-president Johnson was sworn into office at 2:38 PM later that day. President Johnson picked up where his predecessor left off. This led to the creation of a presidential committee on youth crime and juvenile delinquency with major stress on major cities such as New York, New Haven, San Francisco, and Cleveland. Other provisions to this act that differed from the first are setting up detoxification centers for drug abusers. One of his major acts was appealing to congress for drug laws and punishment. In 1964 a bill went through congress stating that there wasn†t â€Å"adequate means for detecting illegal diversions (of psychotoxic drugs) from legitimate channels. The reason for this bill was to make the non-legit licensed drug pushing a federal crime. One of the problems was that for the bill to be effective the regulation of such drugs had to cover intrastate as well as interstate commerce. The reason congress had to do this was because the drugs themselves do not come with labels stating their origins, and because of the manor that the drugs are held and or consumed a placing of their origin could be very taxing. For example because of foreign commerce certain drugs from for example Columbia might be treated more or less over say Peru. On August fifteenth 1964 congress passed bill number S 2628 by voice vote. There was no objection to the bill. The narcotics bill passed through congress and was eventually signed by President Johnson. On a related note the previous bill was the only directly involved narcotics bill in 1964. Around the same time that the narcotics bill was going through congress, the Senate Juvenile Delinquency Subcommittee filed a report on August 31. The report basically stated that the Narcotics Control Act of 1956 wasn†t working. The committee stated that â€Å"it failed in its initial determent purpose.† To help solve the problem the subcommittee recommended passage of several legislative measures. One of the bills was S 2628 this bill stated that instead of sentencing addicts, the way to handle them was to set up hospitals and detoxification centers. This was the new way to handle drug abusers. In 1965 President Johnson began to take a look at an increase in Mafia action that has been on a steady incline since 1961. In 1965 several bills were formed to combat organized crime. Senator†s John L McClellen (DArk) and Senator Frank J Lausche (D Ohio) submitted four bills in a package on June 24. The bills were as follows: 2187: Made it illegal to be involved in Mafia or any â€Å"secret society† that made their living by committing criminal activity. 2188: Made it a crime to obstruct federal procedures or investigations by attempting to bribe officials involved or witnesses. 2189: Legalized certain wire-tapping by federal agents for violation of federal law. 2190: Permitted witness in federal grand jury investigation to be compelled to testify and provide that they could be granted immunity from prosecution based on their compelled testimony. In early August of 1965, President Johnson urged for the enactment of the Law Enforcement Assistance Act of 1965 to supplement federal law training to local law enforcement officers as the FBI had conducted in the past. The purpose of the act was to provide training programs and demonstration projects in police work to update and improve the standards of local law enforcement personnel. The house passed on August 2, bill HR 8207 which authorized an appropriation of ten million dollars to implement the act in fiscal 1966. In 1967 the Omnibus District of Columbia Crime bill was passed which provided for warrentless arrests for minor misdemeanors and issuance of summons. In addition President Johnson also established a Federal Judiciary center to improve the operation of the federal judiciary and for protecting witnesses and informants from such enemy†s like the mob or other syndicated crime organizations. The Safe Streets and Crime Control act was passed to provide money for research and education for many ordinary street crimes. This set up the pathway for local organizations such as neighborhood watch. An Addition to that act was to focus again on juvenile crime. Thus the Juvenile Bill of 1967 was adopted. This bill also provided more money to develop and improve existing facilities regarding juvenile crimes. The money that was given went to: A. Appoint the Commission on crime and delinquency to do research on crime in the U.S. B. Appoint the Commission on law enforcement and administration of justice. A major contribution to the growing violence in America was guns. President Kennedy didn†t touch much on gun control. Neither did President Johnson until 1968. In 1968 President Johnson signed the gun control act. This act stated that a better control of interstate traffic in firearms was needed. This bill enabled support to federal, state and local law enforcement officials in their fight against violence and crime. President Johnson wasn†t only interested in fighting injustices on earth. Also in 1968 he signed an agreement between the U.S. and USSR banning nuclear weapons in outerspace. In conclusion President Kennedy and President Johnson both did a lot for crime control. A lot of the bills and act in which they personally oversaw are still in use today. Both had a lot to say and put their words into action. A lot of attention may have been swayed during the Johnson administration due to Vietnam. But President Johnson didn†t allow this to focus here at home as well. A lot has been done to prevent crime. A lot still needs to be done. With a little faith our presidents will continue to sign bills that will keep our streets safe and take care of crime in America. It isn†t very easy to get a bill to become a law. Most proposed bills never leave the floor before they are thrown out. Only the bills that have strong effects and are truly needed become laws in America.

Gardenscape, Villa of Livia essays

Gardenscape, Villa of Livia essays The Gardenscape at Villa of Livia in Primaporta, Italy (Livia was the wife of Emperor Augustus) decorates a vaulted, partially subterranean chamber of the villa. The dry fresco is done in the second style of Roman art and depicts an ideal garden scene. The second style describes the artist's attempt to dissolve a room's confining walls and replace them with the illusion of an imaginary three-dimensional world. This can be seen in the artist's lack of using framing devices, thus creating a picture-window wall. Through my research of this painting I have discovered that it uses atmospheric perspective- indicating depth by the increasinly blurred appearance of objects in the distance. This is illustrated by the fence, trees and birds in the foreground, which are precisely painted and the details of dense foliage in the background, which are indistinct. Since the painting is set up horizontally, objects look wider rather than taller, and horizontal bands of fence, background and border have been created so your eye seems to see a wide-angle view. The lines of the work creat movement and a natural beauty throughtou the composition. An evident line is in the foreground. Together the trees and birds, which are curvy and flowing, creat an almost vine-like effect. The more detailed parts of the painting have darker outlines that make them stand out, creating a focal point for your eye. The whole design of the painting is based on soft, natural forms flowing together in a harmonius movement, reflecting the beauty of nature. Also, through my research, I have discovered that in the second style era of wall paintings the people of Rome wanted always to be in the beauty of nature. And so they created homes that would allow outside light and air into the house and they adorned the walls with beautiful paintings of ideal gardens. The gardens and fruits Romans produced were important to the people in cities like Primaporta. Cultivate...

A Line Of Promises Essays - Rings, Fingers, Marriage, Ring Theory

A Line Of Promises Essays - Rings, Fingers, Marriage, Ring Theory A Line Of Promises A Line of Promises Many times simple objects in peoples lives can come to represent a part of themselves. The object can become an integral part of a persons identity. In Wedding-Ring by Denise Levertov, the relationship between a woman and her old wedding ring is explored as a way to intertwine the womans life with the rings meaning. Through the ring, the woman identifies herself. The wedding ring is wishfully transformed from a complex symbol of promises to a simple gift of friendship. In the opening of Wedding-Ring, Levertov sets the tone of the poem, by exemplifying the interaction between the speakers feelings and the wedding ring. My wedding ring lies in a basket / as if at the bottom of a well (1,2). The first two lines of the poem paints a picture of a lonely woman trying to depart with the last memory of her marriage, her wedding ring. The comparison between the basket and the bottom of the well accentuates the low point in the womans ending marriage. Having compared the shallow basket to the deep well, the poet implies to the reader that the speaker is feeling sorrow, and therefore her surroundings may also seem sad and empty. This displays the relationship of how the wedding ring and her feelings are connected. This image of the wedding rings location is further described as Levertov writes, It lies / among keys to abandoned houses / nails waiting to be needed and hammered (5,6,7). Not only does the ring lie in the bottom of a well, it is along with other long forgotten objects. The use of abandoned houses brings images of loneliness and emptiness. The speaker also uses violent nouns and verbs such as nails and hammered to describe the setting of her ring. Nails alone are just mere objects, but nails that are hammered and are forced to be used to hold things together hold a much higher value. Like the womans wedding ring, its true value is not seen until it is put on a finger. In reality the ring is not in a well with these objects but her connection with the ring is bringing out emotions that are creating these images. It is often easy to overlook the speakers intentions in the poem, but upon closer examination line breaks following the word lies can help emphasize the word. In this case, lies can be interpreted by multiple denotations. The obvious way to denote lies is to continuously read through to the next line, and use the context of the poem to define the word. But the enjambment creates the possibility of lies defined as ill truth. A wedding ring is a symbol of a promise, and for it to hold ill-truth means the ring can no longer be called a wedding ring. It is now a mere piece of jewelry, which the woman attempts to forget. . The speaker has given much thought to remove the ring out of her life but each reason she gives justifies a reason for her not to. In the poem she writes, It cant be given away / for fear of bringing ill-luck. / It cant be sold for the marriage was good on its own (11-13). The repetition of I cant sets a series of limitations around the woman. No matter what she tries to do, the wedding ring will always be a part of her. The line break after the word own gives the notion of belonging. It gives thought that she is one entity and the ring also has its own life. However, she is unable to escape the ring because she is fearful she will be violating its memory. The rings memory is also a part of her own memory. The reason the woman is drawing lines around herself with these restrictions is because the ring possesses some sort of power over her. The superstitious woman, on the other hand believes it can bring bad luck to whoever holds the ring after she has already worn it. The phrase for fear of bringing ill-luck suggests that the woman is afraid that since her marriage ended, any new owners of the ring will have the

Vice Versa and Vis-à-Vis

Vice Versa and VisVis Vice Versa and VisVis Vice Versa and VisVis By Maeve Maddox The following quotation appeared in a newspaper article about a school where parents are encouraged to visit their children’s classroom: the more parent visitors we have, the more they trust us and visvis.   I think the principal intended to say, â€Å"the more parent visitors we have, the more they trust us and vice versa.† The only thing the two expressions have in common is that they alliterate. English vis-a-vis [vee-zuh-vee] is from French visvis, â€Å"face to face.† It can be used as noun, preposition, or adverb. As a noun, visvis can refer to: 1. a person or a thing situated opposite another. Example: At the table, my vis-a-vis was a woman dressed all in black and wearing a veil. 2. one’s opposite number or counterpart. Example: At the international conference of editors, my Russian vis-a-vis was a short, chubby man with a cheerful countenance and a ready laugh. 3. a meeting. Example: Reggie’s first vis-a-vis with the new commander left him shaking. As a preposition, visvis can be used to mean literally â€Å"face to face with,† or in the sense of â€Å"in relation to†: At the town meeting, a farmer sat visvis the Mayor. The citizens had called the meeting visvis a proposed redistricting. As an adverb, visvis means â€Å"opposite, so as to face each other.† Example: On the mantelpiece the actor’s two Oscars stood visvis. The other expression, vice versa [vahys-vur-suh] or [vahy-suh vur-suh], came into English directly from Latin from a word meaning â€Å"turn.† It’s used as an adverb meaning â€Å"with a reversal or transposition of the main items in the statement just made.† It can be used with or without a restatement of the previous item: the constellations do shift, so that what you see during the summer is overhead during the day in the winter and vice versa, the constellations you saw in winter, are overhead in the summer. or, the constellations do shift, so that what you see during the summer is overhead during the day in the winter and vice versa. Some bloggers ridicule speakers who pronounce vice versa with four syllables, but they are mean-spirited and uninformed. The OED puts the three-syllable pronunciation first, but acknowledges the four-syllable pronunciation as an alternate. Merriam-Webster puts the four-syllable pronunciation first. As a blogger named ClarE has pointed out, if we want to get picky, maybe we should reject both English efforts and try to pronounce it like classical Latin: [wee-kay wer-sah]. The important thing is not to say vice versa when what you mean is visvis–and vice versa. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:20 Words with More Than One SpellingYay, Hooray, Woo-hoo and Other Acclamations20 Clipped Forms and Their Place (If Any) in Formal Writing

Gender Behaviors in Battle of Algiers, Mother India and A Widows Voice Essay

Gender Behaviors in Battle of Algiers, Mother India and A Widows Voice - Essay Example This paper draws a comparison between the gender behaviors as depicted in Battle of Algiers, Mother India, and A Widow’s Voice. Battle of Algiers is a 1966 war film, which dwells on the situations of women in a warring country. Mother of India shows the struggles of women in harsh economies, taking care of their families. â€Å"A Widow’s Voice† is a very popular literary text, which has the theme of widowhood, including the problems widows face. One thing that is common between both movies and the literary text is that they all offer a comprehensive insight into the gender behaviors in their respective contexts. Battle of Algiers, Mother India, and A Widow’s Voice are similar in their depiction of women’s strength. Battle of Algiers and Mother India commonly undermine the power of men while highlighting that of women while Mother India and A Widow’s Voice commonly feature domestic women’s sacrifices and men’s selfishness. In con clusion, drawing a comparison between these three works was quite challenging, as these have different themes, and are of different genres. However, with the approach employed, a clear comparison of gender behaviors in these works has been achieved. Generally, women have been portrayed as very important people in the society. Women take care of their families, which are the basic unit of the society. However, the main issue is that despite all these, the society, especially men, do not appreciate women the way they should. These three works indirectly call for the need for women empowerment in society.

SWOT Analysis of Bank of America Research Paper

SWOT Analysis of Bank of America - Research Paper Example In its mission statement, BoA has identified its responsibilities towards all its stakeholders which include the shareholders, the customers and the clients, its employees, the institutional investors, government, the community and the society in which it operates. BoA’s vision is to become the World’s finest financial service company. At the heart of BoA’s mission statement lays its core values and strategies which highlights how it intends to achieve its mission. BoA believes in doing the right thing for its stakeholders, work in teams while developing trust, focusing on achieving results and respecting each others differences and becoming leaders to build a better future. (Editors) 2. Identify the five (5) forces of competition and how it impacts the company. The first force of Porter’s five forces is threat of new entrants. Banking and financial services industry in general faces severe competition. Being a multinational bank operated worldwide, BoA fa ces tough competition. The potential of absolutely ‘new’ entrants in the banking sector is low as operating a bank is a highly regulated business which requires vast amount of investment. However already established banks worldwide can very easily enter regions and compete with each other which makes competition quite tough for BoA in many regions. (Schmidt. 2010; Henry. 2008) The second force to determine competition in the industry is competition form established rivals. In BoA’s case this seems to be high too as due to globalization in the financial institution the competition has become tougher within already established companies. All the US based and international institutions are trying to win the market share and strengthen their customer base. (Schmidt. 2010; Henry. 2008) The third Porter’s force is competition from substitutes. This seems to be reasonably low for the financial institutions as they offer services like wealth management, investment banking, insurance, loans, advisory etc that have no substitutes. (Schmidt. 2010; Henry. 2008) The power of customer and the power of supplier are the fourth and fifth forces of Porter’s model. The power of supplier seems to be weak in BoA’s case as there are no significant suppliers in the financial services sector. The power of customers is high as in most of the businesses due to increased globalization and competition the customers can now exercise greater influence on the pricing and need of new offers which can accelerate competition. However in an industry like financial services providers where the intervention of government and other regulators is high the companies are restricted to a certain level. (Schmidt. 2010; Henry. 2008) 3. Create a SWOT analysis for the company identifying the major strengths, weakness, opportunities, and threats. BoA’s presence world wide gives it a wider geographical coverage to avail opportunities. Its geographical spread e nables it to serve various markets, business segments and needs of customers all around the world. BoA deals in various products which is an additional strength that serves millions of customers all around the world through its strong network. Product diversification- offering services like retail banking, investment banking, cards, capital and wealth management along with continuous product development and keeping pace with latest technology and promoting learning and innovation have been major strengths of the company. Additionally it operates a very strong risk management

Making A BusinessCase Talent Management Case Study

Making A BusinessCase Talent Management - Case Study Example hin the current context of the university, and means by which other universities are utilizing talent management as a way to define their human resource capabilities to the highest possible extent. Firstly, with regards to what talent management necessarily engenders, it is a practice that fits hand in glove with the university’s stated mission of providing excellence in education and research both to its students, faculty, the community at large, and various other shareholders. Furthermore, talent management is a way to seek to develop some of the existing resources that the university may hold and be completely unaware of. In this way of consideration, one should also consider the potential savings that could be realized through implementing a thorough and well defined talent management policy. For instance, the economic realities of the current system indicate that the cost of new hires is on average several percentage points above the salaries of existing employees that the university retains. Using simple logic, one can quickly infer that merely developing some of the talent potential that exists within the university itself can be a means of greatly reducing the c osts of potential new hires. However, such a means of implementation will not work unless the employees in question are retained. This is another unique factor that talent management offers the firm or organization that seeks to put it into practice. Whereas a lack of a talent management process necessarily leads to a rather high turnover rate, a well established talent management policy allows for the human resources of the university to be appreciated and developed in a way that only encourages their continued employment with the organization. This win-win situation is one in which costs are held law, turnover is reduced, and employees are able to develop a sense of accomplishment and appreciation within the system itself. Similarly, a litany of studies, to include one performed by the

Wisdom and Pain found in Silence from the 1981 film The Chosen Essay

Wisdom and Pain found in Silence from the 1981 film The Chosen - Essay Example The last section of the discussion will be drawn upon from the previous points in amplifying them into an evidential conclusion. It will then explain with reason the different sides of the argument of raising a child in silence. Reb Saunders believed that he should raise Danny how he was raised by his father. His father taught him about the suffering of the Jews, but later taught him only through silence. Through not speaking to him, he was forced to look inside himself and to find his own strength. The idea was that a person learns about the pain of others by suffering their own pain. His father also told him that a tzaddik (a Hasidic leader) must also know how to suffer for his people. When he raised Danny, he wanted to find a way that he could teach his son, who was so brilliant, about pain, so that he would want to take on the sufferings of another. He did this through withdrawing from him, teaching through silence, so that Danny would find answers for himself. However, raising a child in silence creates questions as to the psychological effects it has on the child. Although Danny and Reb Saunders do not talk, Danny does in fact respect his father. Strangely, Danny does not feel as though his father does not love him. Reb Saunders may in fact love Danny, but it is hard to love, or to feel loved by somebody, if there is no communication on a personal level. Being raised in silence was a literary device invented by the writer of the original book and is not a custom of the Hasidism culture. Reb Saunders believed that it's a curse to have a brilliant son. Danny is all mind and no soul, whereas Reb Saunders thinks that what he needed was a son with heart and compassion. It is possible that these beliefs are derived from the memories of his brother, who was similarly endowed with a powerful mind, but was indifferent to the suffering of others. He died during World War II, in a gas chamber in Auschwitz. The fact that Danny does have a brilliant mind just as his fathers brother did, signifies this point. Reb Saunders is simply trying to help Danny become compassionate before his time is up too. In his mind, he is only doing what he thinks is the right thing to do to make Danny ready for the responsibility of tzaddik. In general, raising a child in silence would lead to a compassionate heart for two reasons. It would allow them to expand their mind and make them think about life in a very dissimilar way to a child who isn't raised this way. It would also limit their life experiences in a way which would create borders and boundaries to the relationships they are involved in. However, this method would certainly not be suited to everyone. Each human being is made quite differently, and there would be various different results and consequences, depending on the child involved. Modern society would also see this method as being very unorthodox and threatening to the child's wellbeing and mental growth capabilities. If a child is raised in silence, the child will become more independent, at the cost of a healthy social life. Opening up to people, and talking about problems will be difficult. Also, a child learns much more about how to interact with others by interacting with his or her parents. If a child is not exposed to this because a parent acts only as a teacher, their social interactions

Bacteriocins and Their Impact on Our Lives and Agriculture Article

Bacteriocins and Their Impact on Our Lives and Agriculture - Article Example Andre Gratia was the first to uncover the inhibition property of bacteriocins in a compound he named colicin v, which was released by a virulent strain of E.coli bacteria. In 1954, Pierre Frederic uncovered the genetic determinates of colicin, as a conjugation transmissible element that is similar to the F factor. Since then a host of bacteriocins have been discovered, and our understanding of the usefulness of bacteriocins moves forward (Scienceray, 2012). Bacteriocins Bacteriocins are a constituent of the wide array of microbial defense systems. All bacteria produce bacteriocins (Riley & Chavan, 2007). These bacteriocins are proteinaceous compounds, which are lethal to bacteria other than the releasing strain. The spectrum of antibacterial activity can vary from narrow spectrum, with confined inhibition of closely related bacterial species or broad to include several of the other bacterial species (Joerger, 2003). Bacteriocins from gram positive bacteria are associated with the bro ader range of antibacterial range of activity. While initial studies were focused on colicins from E-coli and the bacteriocins from other gram negative bacteria, the current focus of studies on bacteriocins is on the bacteriocins from the gram positive bacteria, as they are assumed to have more application in humans and in foods and other products (Chen & Hoover, 2003). At first glance there may be a tendency to classify the bacteriocins as an extension of the traditional peptide antibiotics, because they are synthesized peptides. Yet, they are different, and it is in the essence of this difference that their utility lies. Unlike peptide antibiotics, which are synthesized by enzymes bacteriocins are ribosomally synthesized peptides. In addition, while typical antibiotics are active against a broad range of bacteria, bacteriocins have a narrow range of activity within its own bacteria species or closely related bacteria species. Furthermore, there is an important and unique differenc e in the potency. Within its narrow range of antibacterial activity it is potent in nanomolar concentrations, while in the case of antibiotics a much higher concentration is required for potent antibiotic activity. Though the initial origins and studies on bacteriocins pertain to those produced by gram negative bacteria, the current research on bacteriocins focuses more on the bacteriocins produced by gram positive bacteria, because of the greater potential utility seen in them. Any evaluation of bacteriocins produced by gram positive bacteria is best undertaken by studying them as two groups, namely the heat-stable lantibiotics and the nonmodified heat-stable bacteriocins (Nes, 2011). Bacteriocins from the gram positive lactobacillus are the most investigated group of bacteriocins. Class – I of these bacteriocins consist of the lantibiotics, which are heat stable. They comprise of post-transitionally modified peptides, having multiple rings, bridged by lanthiones or methylla nthionine residues (Zendo & Sonomoto, 2011). Class I bacteriocins are further

Wisdom and Pain found in Silence from the 1981 film The Chosen Essay

Wisdom and Pain found in Silence from the 1981 film The Chosen - Essay Example The last section of the discussion will be drawn upon from the previous points in amplifying them into an evidential conclusion. It will then explain with reason the different sides of the argument of raising a child in silence. Reb Saunders believed that he should raise Danny how he was raised by his father. His father taught him about the suffering of the Jews, but later taught him only through silence. Through not speaking to him, he was forced to look inside himself and to find his own strength. The idea was that a person learns about the pain of others by suffering their own pain. His father also told him that a tzaddik (a Hasidic leader) must also know how to suffer for his people. When he raised Danny, he wanted to find a way that he could teach his son, who was so brilliant, about pain, so that he would want to take on the sufferings of another. He did this through withdrawing from him, teaching through silence, so that Danny would find answers for himself. However, raising a child in silence creates questions as to the psychological effects it has on the child. Although Danny and Reb Saunders do not talk, Danny does in fact respect his father. Strangely, Danny does not feel as though his father does not love him. Reb Saunders may in fact love Danny, but it is hard to love, or to feel loved by somebody, if there is no communication on a personal level. Being raised in silence was a literary device invented by the writer of the original book and is not a custom of the Hasidism culture. Reb Saunders believed that it's a curse to have a brilliant son. Danny is all mind and no soul, whereas Reb Saunders thinks that what he needed was a son with heart and compassion. It is possible that these beliefs are derived from the memories of his brother, who was similarly endowed with a powerful mind, but was indifferent to the suffering of others. He died during World War II, in a gas chamber in Auschwitz. The fact that Danny does have a brilliant mind just as his fathers brother did, signifies this point. Reb Saunders is simply trying to help Danny become compassionate before his time is up too. In his mind, he is only doing what he thinks is the right thing to do to make Danny ready for the responsibility of tzaddik. In general, raising a child in silence would lead to a compassionate heart for two reasons. It would allow them to expand their mind and make them think about life in a very dissimilar way to a child who isn't raised this way. It would also limit their life experiences in a way which would create borders and boundaries to the relationships they are involved in. However, this method would certainly not be suited to everyone. Each human being is made quite differently, and there would be various different results and consequences, depending on the child involved. Modern society would also see this method as being very unorthodox and threatening to the child's wellbeing and mental growth capabilities. If a child is raised in silence, the child will become more independent, at the cost of a healthy social life. Opening up to people, and talking about problems will be difficult. Also, a child learns much more about how to interact with others by interacting with his or her parents. If a child is not exposed to this because a parent acts only as a teacher, their social interactions

Homeland Security Assignment Example | Topics and Well Written Essays - 750 words

Homeland Security - Assignment Example The character of confrontation has been changing ever since the Vietnam War when in the face of overwhelming firepower of the US, the enemy resorted to guerrilla warfare using the support of local population as one of the main strategies to hit and run. This technique has by now metamorphosed into mindless violence, undertaken by persons indoctrinated to the point of committing suicide while carrying out terrorist strikes. Given the innumerable points around the world and the points of entry into the USA, it is almost impossible to have one hundred percent, foolproof systems to detect, restrain or destroy such persons in good time. Such being the enormity of the task, it calls for constant vigilance and ever improving systems and procedures. The security breach that occurred at the Newark International Airport on Sunday, January 3, 2010, brings home the harsh reality of the potential human and systems failure simultaneously (Wilson, FOXNews.com). Or, take the case of the Nigerian who managed to board the flight from Amsterdam to Detroit on Christmas Eve. He evaded detection and almost succeeded in bombing the plane, using the explosives strapped inside his under-garments. It was only by luck that he was apprehended. Prior to the incident, he was on the suspect's list and his father had even warned the authorities of his radicalization; yet he managed to board the flight, confirming a failure of information sharing among the security agencies and airport security checking. That the price of freedom is eternal vigilance is once again proved by this episode.

Business Feasibility Study†Seventh Heaven Café Essay Example for Free

Business Feasibility Study— Seventh Heaven Cafà © Essay Seventh Heaven Cafe is not only a coffee shop, or rather a place for relaxation. It sells different kinds of coffee, desserts, books and flowers. Customers bring them back or just enjoy them in my shop. Besides, I am good at dealing with problems of Organizational Behavior. I also have great expertise in human psychology and marketing. Therefore, I have the abilities to operate this shop. Seventh Heaven Cafe targets at white collar community and some companies which need flowers to decorate the site of activities. Therefore, it is located at the street corner with elegant environment near transnational commercial corporations in Suzhou. Seventh Heaven has to confront or avoid a number of threats, especially some strong competitors, such as Starbucks, UBC Coffee and DIO Cafe. However my shop has powerful competitive advantages to face the challenges. Additionally, our market-oriented mission is â€Å"make people happy and relaxed in the Seventh Heaven Cafe by provide delicious coffee, warm fragrant memories and dreams from books. † The primary finance objectives are to get first-year sales revenue of 1 million yuan, and break even early at least achieve 3 million RMB in second year. After on track, shop scale and economic benefits will increase year by year. To achieve this goal, we should make sustaining efforts on marketing strategies, such as promotion strategy and price strategy. This new combination coffee shop will be successful and this business idea is worth pursuing. Section 1: Personal Skills, Qualities and Experience I have obtained an MBA degree from the Liverpool University five years ago. After that, I have worked in a local company for four years. Then I came back to my country and planned to do pioneering work. So I have some basic abilities and work experience to operate this coffee shop. I have learned many useful skills and valuable knowledge from university. Firstly, the Organizational Behavior Study covers three levels of analysis, but intertwined, such as individual, group formation and decisions making. So it is practical for me to do the business. Secondly, I was interested in the course of Marketing when I am a student. It has huge effect on my occupational career. However, these courses just are foundation. My work experience background is a critical element for later entrepreneurial career. Nevertheless, I still need some other outside help. About initial capital, it comes from my personal savings (1. 5 million RMB) and my parents’ investment (0. 5 million RMB). In addition, recruitment and selection of good employees is vital part of success. My mother was a senior accountant before, so she could help me manage finance matters. Besides, I also need a first-class barista and a pastry cook, a waitress and a waiter with good looking, as well as a professional purchaser. Section 2: The Business Idea and Market Assessment Product and service Before making decision to start business, I used questionnaire to get and analysis customers’ demand. So Seventh Heaven Cafe is not only a coffee shop, or rather a place for relaxation. It sells different kinds of coffee, desserts, books and flowers. Customers bring them back or just enjoy them in my shop. My coffee shop called Seventh Heaven, this name represents happy, pleasure and relaxed. I want to my customers get out of the pressure and tiredness, enjoy the release of soul and physical relaxation in Seventh Heaven. Relaxation can bring comfortable feeling to you and have benefits to your health. When you come in the Seventh Heaven, you will feel the music in the air washing your spirit and smile of waiters warming your heart. The flowers tinged the air with their light fragrance. At spare time, you could read a good book alone and drink a cup of delicious coffee, or talk with your good friends with some scrumptious snacks. Owning good books, intimate friends and a serene heart, that is a perfect lifestyle. This is something I want to provide to people, enjoy life, and live in the moment. Target market and customers One of our target markets is white collar employees with middle or high income. These people pay more attention on quality of life and have a good consumption level. Another is business customers, which need flowers to decorate the site of activities, parties, events or meetings. Competition However, there are some strong competitors in this market, especially Starbucks. It is the worlds largest coffee shop chain from America. Starbucks enjoyed a higher reputation and strong brand effect in China. There are about 31 Starbucks in Suzhou alone, but some problems are observed in the course of rapid extension. For instance, single and boring of the unchangeable products and service is a big weakness. To the contrary, Seventh Heaven Cafe provides a combination service and products to customers. It is a novel and creative form to attract people. Besides, high quality service and elegant environment are our powerful points of attraction. Sales and marketing strategy To gain more customers, the price of our products is slightly below the Starbucks. Internet advertising and posters are effective for publicity. Furthermore, we use push money and allowance to motivate my employee to increase sales. Critical risk factors Despite of these, some risks still exist, for example some people are reluctant to try something new, or we make losses at early stage. All of budgets are based on the business feasibility study, but there are so many unpredictable changes in the reality, the cash flow may be not enough. Moreover, the shortage and outflow of talent in related field are hidden trouble for the business.

Social Self And Its Manifestations Sociology Essay

Social Self And Its Manifestations Sociology Essay The self-concept involves how we think about and evaluate ourselves. In psychology self means the collection of cognitively held beliefs that a person possesses about themselves. However it is also seen that the self is an important tool with the help of which human beings make their mark in the society and manage themselves to satisfy and fulfil their needs. Traditionally the concept of self was seen as a tool which only represented the stable, genetically determined character or which later came to be called as personality. Though recently it was found that self keeps on evolving throughout the lifetime of person. With more developments in science and research it has been found that self is seen as dynamic and changeable, hierarchical, situationally and cognitively influenced and culturally constructed. In marketing field it is seen that every customer has a unique image of himself/herself. These self-images or perceptions of self have close relationship with personality, customers tend to buy those products and services whose images or personalities they can relate in a meaningful manner. The purpose of self is to gain social acceptance and play social roles, the society creates and defines roles, and the individual seeks and adopts them. For example farmer, soldier, businessman etc. are all various roles in a society pursued by individuals. Aristotle the Greek philosopher said man is by nature a social animal, an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. This is where the social self comes into picture. In social self a significant portion of self and its behaviour are socially directed and influenced. The social self and socialization comprise of an intrinsic bond w hich is inseparable when it comes to identity formation. Socialization is imminent and inevitable consequence of human existence in society, the reason why an individual receives inclusion into society is to produce social and cultural continuity. Thus it is seen socialization plays a vital role in the prevalence of a culture and without adequate forms of socialization, culture may cease to exist. An individuals life depends on other individuals, human infants are born unable to care for themselves. Their survival depends on another individuals efforts. Thus the relation with individuals is the key not only to survive but also to fulfil needs, desires, attain success and reach highest potential. Sociology and marketing are closely interrelated. Marketing involves creating the value for people, making it accessible, retaining old customers and attracting new ones. It is hard to create and spread it without understanding human relations and behaviour of consumers. Once marketers understand how consumers think, what makes them tick, why do they choose specific products and services compared to other ones then they will be able to pitch their product/service in more efficient and visible manner. This in turn will be beneficial for the company as well, as with increase in sales profit will rise and eventually more and more consumers will begin to buy products/services. So sociology and marketing do not involve focus groups or media, they involve real life observations and digging into human nature and nature of interactions. Social media and the digital technology are just enhancers of social behaviour. Human beings just keep interacting and express themselves and their opinions, in the current scenario which is powered by technology that makes it wider and allows them to reach more people. The motivations remain the same as before social media belonging and conviviality, to mention two most relevant drivers. Development of concept of self has two aspects:- The existential self this is the most basic part of self-concept, sense of being separate and distinct from others and the awareness of the constancy of self. According to psychoanalysts the existential self begins as young as two to three old and rises in part due to relation the child has with the world. For example when the child smiles and someone smiles back. The categorical self the self can be put in categories such as age, gender, size or skill. In early childhood the categories children apply to themselves are very concrete. Later, self-description also begins to include reference to internal psychological traits, comparative evaluations and to how others see them. Social Self and Self Image:- The social self is simply any idea, or system of ideas, drawn from the social life that the mind cherishes as its own. The social self involves how the society perceives the individual, and the ideal social self involves how the individual would like the society to perceive him/her. In a society individuals are unique and different from one another however their self is thoroughly socially constructed. The social self can include ethnicity, gender, age, and place of residence or any other categorization that helps characterize a persons identity. There are two types of socialization: primary and secondary. Primary socialization involves the beginning stages of accepting social ideologies like for example a childs embrace into cultural practices and norms. Secondary type of socialization manifests on primary and becomes the true test of identification and the social self. The social self exists within the parameters of subjective reality, but selfhood is a part of larger objective rea lity that is intrinsically connected with socialization. Without socialization the social self and identity would not exist. Social self is on-going process combining the I and the me. In this on-going process social self is influenced by four factors:- The I the unpredictable and unorganised self. Me the image of the social self seen through other peoples reactions. The generalized other organized set of information about the general expectations and attitudes of a social group. Significant others a person or persons who have great influence on ones behaviour and self-esteem. The social self maintains complete cohesion based on its societal influences, the generalized other and primary socialization respectively. A number of theories explain how people become socialized and develop a sense of self. The looking-glass self refers to the interactive process by which we develop an image based on how the individual imagines he/she appears to others. Other people act as a mirror, reflecting back the image we project through their reactions to our behaviour. Seeing oneself as how others perceive is only the beginning. Eventually one sees how others see us, but also takes on or pretends to take the roles of others. This act of role-taking forms the basis of the socialization process by allowing us to anticipate what others expect of us. The figure on next page (fig-1) shows the hierarchy of social self and the various components that govern social self. Fig-1 Throughout history individuals have been thought to have a single self-image and to be interested as consumers, in products and services that satisfy that single self. When consumer behaviour is taken into consideration, the idea of individual embodying a number of different selves suggests that marketers should target their products and services to consumers within the context of a particular self. Every individual has a certain image of himself or herself with certain traits, skills, habits, possessions, relationships, and ways of behaving. Individuals develop their self-images through interactions with people, initially their parents and then other individuals or groups with whom they relate over the years. It is the image people create of themselves that is the psycho-cultural basis of their strengths and weaknesses, triumphs and failures. For a nations self-image tends to be self-fulfilling. If individual thinks that he/she will be defeated, then he/she has already lost the cause. If one thinks he or she is inferior, then one will tend to lower standards and will be satisfied. Negative self-images, whether individual or collective, can cause untold social and cultural damage. Human beings have nothing to lose by creating and working for the most exalted and inspiring images of themselves, because, as scholar Dr. Perlas any social self-image is a self-fulfilling prophecy anyway. Some people may ask how one person can be a potent force for social transformation, but as the prominent leader in Indian nationalism Mahatma Gandhi once remarked if you like the world to change, you can before by being the change you want to see in the world. Today, seemingly immutable ideas about people and organizations are being directly challenged and transformed on an unprecedented scale. Indeed, as human beings are moving towards a post-modern global society they are breaking out of their parochial perspectives and are recognizing that organizations in all societies exist in a wide array of types and species and functions within a dynamic spectrum of beliefs and lifestyles. A significant leading light towards this expansive direction is the illumination provided us by the profound insights of scholar Dr. Nicanor Perlas. His radical message is that organizations are products of human interaction and imagination rather than some blind expression of an underlying natural order.   This contemporary insight is still shattering many beliefs-one of which is the longstanding conviction that bureaucracy, oligarchy, and other forms of hierarchical domination are inevitable. In direct contradiction to materialist and behaviourist doctrine, w here everything is supposed to be governed from below upward through micro determinist stimuli and physiochemical forces, the new ideational view upheld by scholar Dr. Perlas gives subjective mental phenomena a causal role in brain processing and thereby a new legitimacy in science as an autonomous explanatory construct. Future reality, in his view, is permeable, emergent, and opens to the minds causal influence. That is, reality is conditioned, reconstructed, and often profoundly created through individuals anticipatory images, values, plans, intentions, beliefs, and the like.   To a far greater extent than is normally acknowledged, he asserts that human beings create their own realities through symbolic and mental processes and, because of this consciousness evolution of the future is a human option. It is the image of which in fact determines what might be called the current behaviour of any organism or organization. The image acts as a field. The behaviour consists in gravitat ing toward the most highly valued part of the field. By deliberately changing the internal image of reality, people can change the world. This is what led Einstein to admit that imagination is more important than knowledge. All individuals hold self-images, images of their race, profession, nation, and cultural belief systems; the underlying images held by a civilization or culture has an enormous influence on its fate. Human beings also have images of their own potential as well as the potential of others. According to mind-body studies, merely an anticipatory image, for example, of a hostile encounter can raise ones blood pressure as much as the encounter itself. Similarly, numerous new studies now show that consciously constructed images can lead directly to such things as blood glucose increases, increased gastric acid secretion, blister formation, and changes in skin temperature and pupillary size. The positive image of the future is the single most important dynamic and explanatory variable for understanding cultural evolution: Any student of the rise and fall of cultures cannot fail to be impressed by the role played in this historical succession of the future. The rise and fall of images of the future precedes or accompanies the rise and fall of cultures. As long as a societys image is positive and flourishing, the flower of culture is in full bloom. Once the image begins to decay and loses its vitality, the culture does not long survive. Digital trends set to trigger changes in the social self:- 1. The inner circle: Individuals seek to mirror their social personals in the digital world. But so far, digital has forced individuals to bring together not only their social selves, but also their professional and familial ones, and present a single persona to everyone they keep in contact with online. The average Facebook user has 130 friends, from best friends to new acquaintances. Examples:  Google circles, Facebook Groups, Twitter Lists 2. Personalized news: It is seen that human beings currently create more information in a year than they ever have historically. Understandably, overwhelmed by the plethora of information online, people need ways to navigate relevant information and choose what to read. Already, RSS feeds and social networks facilitate the process through integration with news sites that allow users to generate passive status updates by posting content to the wall. Now applications that sort content based on digital friendship are emerging. The result is social reading is the new standard in online content consumption. Examples:  Percolate, News.me, Flipboard, Zite 3. Rent: Today one can get more entertainment for less. The average Netflix user spends over 11 hours per month watching movies. Digital has changed the sense of ownership and the behaviour of renting is extending into categories beyond media and car rental where human beings realize that their use for certain products is limited and therefore does not warrant a purchase like for instance infant clothes or art for home or office interiors. Examples:  Plumgear.com, Artsicle.com 4. Seamless transactions: People are always demanding that their processes become more efficient, quicker and safer, especially when it comes to their bank account. People can now carry at least one screen with them at all times. 40% of US consumers own a Smartphone, which has becomes so much more than a phone. Transactions are quickly becoming fully integrated with screens in multiple ways, from paying with their phones to executing financial transactions. Examples:  Bitcoins, Google Wallet, Monitise, Square Card, Facebook Credits 5. Home, body, web: Technology is fast reaching a tipping point where it is both sufficiently small and affordable to allow people to monitor their bodies and adapt to their environment automatically. Peoples interest in leading healthier lifestyles, and automating the process through technology and sharing results and experience, is increasing dramatically. Examples:  Nest.com, Jawbone Up 6. Ubiquitous accessibility: Market researchers and data analysts have found that data storage capabilities double every two years, so the demand for data and data accessibility is huge. With the increase in cloud computing usage, physical storage space is becoming obsolete. People access data from multiple devices, whether at home or on the go. Not long ago people stored their digital files locally, but the development of the cloud allows them to store larger amounts online. This is a storage solution that will become more prevalent as companies allow cloud access and service offerings drop in price. Examples:  Bitcasa, DropBox, Google Docs, Instapaper, iCloud, SkyDrive 7. The reliable subscription: Human beings are creatures of habit and they want availability of the products they love in their busy lifestyle. In the past decades people have become an increasingly time-starved society, limiting their availability to maintain routines. Subscription services are utilizing this opportunity to greatest extent possible.  Examples:  ManPacks, PlaneRed, Lollihop, Memberly 8. Short-term nostalgic obsessions: Nostalgia has always been embedded in culture and society. People like to analyse their recent life through check-ins and status updates and to enhance their tactile experiences by bringing digital things to life. As people become more immersed in digital objects, their desire to revisit the not-so-recent past will increase. Examples:  Little printer, Instaprint 9. Location-based discovery: Seeing the same place through someone elses perspective enriches it with new meaning. Interactive websites and mobile social apps are helping people to make creative archives on locations. Examples:  Trover, Foursquare Radar, Google Maps, Tour Wrist 10. Control over data: Data has become an intricate part of human life. People are now able to quantify all their digital actions and more services catering to specialized activities have emerged. People are becoming aware of the value of the data they share online, and may start making decisions differently. Examples:  Ford  Sync, LastFM, Goodreads, reading.am, Voy.url Manifestations of self in online social networks:- Over the past 5 years, online social networking sites (OSNs) like Facebook and MySpace have become a central, virtually unavoidable medium for social interactions. OSNs started by catering to specialized communities and niche groups but have since expanded their reach substantially, permeating virtually every stratum and demographic group in the developed world. As such, they now provide fertile, ecologically valid, and empirically tractable domains in which to examine on-going, real-world phenomena and processes in social and personality psychology. To map out the basic connections between self and OSN behaviour, two descriptive exploratory studies are observed and studied to examine how traits are expressed on Facebook, currently the most widely used OSN in the world. The personality correlates of self-reported Facebook usage and ways in which personality traits are expressed in terms of observable information found on Facebook profiles are also studied as well as the extent to which observers are sensitive to the ways in which personality is manifested on profiles. Two competing hypotheses have been proposed to describe the relationship between offline and online behaviour. The rich-get-richer hypothesis argues that individuals with pre-existing social structures and socially adaptive personalities will reap larger social benefits from Internet use and will use the Internet more for social communication than will individuals who are less socially adept. In contrast, the social-compensation hypothesis argues that individuals wh o struggle to make social connections in face-to-face interactions will use the Internet as a place to enhance their inter- personal lives by forging social relationships online. Some early research on aggressive behaviour online suggested that online personality could diverge from offline personality, but others have argued that those studies were based on forms of media in which users had no expectation for future interactions. Supporting the idea that online social processes mirror those conducted offline, recent research suggests that people largely use online tools to maintain their existing relationships, people who are liked in offline context are also liked online, and mirroring offline findings, those who use OSNs more frequently also possess greater social capital. Despite this research pointing to similar socialization processes in offline and online contexts, research focusing specifically on personality processes in online contexts is scarce. The deliberate processes by which personality traits become expressed in physical, aural, social, and virtual environments could play the same role in OSNs. Result and conclusion of the research:- In two studies, this research revealed a number of connections between personality and Facebook-related behaviour. Extraversion predicted not only self-reported frequency of Facebook usage, but also engagement in the site, with extraverts (vs. introverts) leaving observable traces of higher levels of OSN activity. Consistent with socialization in offline contexts, extraverts seek out virtual social contact and are more engaged during online social experience than are introverts. In the case of social networking sites, this engagement leaves behind a behavioural residue in the form of friend lists, picture postings, and so on. Similarly, rather than providing an opportunity for conscientious people to loosen their collar, OSNs may instead provide another haven in which low conscientious procrastinators can avoid getting down to work. Openness is also expressed as it is in the offline-world with evidence of exploring new activities, experiencing new people, and changing the photo- grap hic scenery. Thus, rather than being an escape from reality, OSN sites exist as a microcosm of peoples larger social worlds. The findings converged with other research to suggest that individuals are able to use observable profile information-be it the number of friends, photos, or another feature-to form accurate impressions of at least some basic personality traits. However, the research also showed that observers seemed to neglect some of the valid cues. These findings showing that some traits are manifested more clearly than others are consistent with the growing body of research showing that different traits are manifested in different contexts. Conclusion:- The society plays a crucial role in developing the self of an individual. Self has evolutionary as well as adaptable functions , the self can serve various psychological functions, having a self is not only knowing who you are, what you can do etc, but also how to get along in a group, observe and understand how to contribute in a group and make oneself visible and important figure. Everyone uses social comparison to understand how are they doing and how high or low do they stand in various situations. The social comparison is done to make oneself feel better by downward comparison and for improving oneself the individual has to look through upward comparison. The self-concept is formed from three major sources of information that humans obtain from others: words, feelings, and behaviours. What one thinks about oneself is often based on others comments, how one feels about oneself often comes from others emotional reactions towards individual and how an individual behaves is often in response to others reactions towards that individual. Another source of information that helps build or reduce self-concept is the set of internal standards used to judge ones performance. If these standards of ideal performance are too high, a person may feel that he or she does not measure up. Consequently, the person develops feelings that devalue a sense of worth, resulting in a low self-concept or self-image in that area. Children often learn these internal standards from watching how their parents, teachers, and peers judge their performance at school and at home. When social self is discussed, another important aspect is also considered which plays vital role in development of self, this aspect is socialization. Socialization is a sociological approach that attempts to explain how people learn cultural morals and the responses and emotions that differentiate human beings from animals that are driven merely by the drive to survive and reproduce. Socialization starts from the assumption that humans are more than animals that do whatever it takes to survive. Instead humans recognize that they are part of a group, and they observe other humans for guiding cues on how they should respond. When a baby is born it observes its mother to learn how emotions work and what the proper response to different events should be. Gradually as the child learns that it is a separate being from its mother and other humans it learns to think about its own reactions and responses and how they differ from those of other people. In this stage the child may deliberately test things out by trying a different response than the one approved by other people. Eventually, the child settles into a pattern of being able to regulate their own responses and empathize with what others want and how they respond. In this way socialization is a careful dance in which the developing human learns to balance their own independent desires and responses with those of t he people around them.