Spin master Case Study Example | Topics and Well Written Essays - 250 words

Spin master - Case Study Example The decision to take up the air-pressured airplane and developing it to Sky Shark was a noble decision as they received a nomination to the great innovators of the time. It also licenses world’s leading toy companies to drive growth and diversity. Additionally, reinventing 60 % of its product line and carrying out research on the marketability of its products spin master remains viable. Looking at the decision environment, these decisions follow a Programme in that they follow a defined sequence from production to marketing, to meeting market demand, to embracing innovation for purposes of gaining competitive advantage and going concern. However, the decision to license other leading toy companies might be a problem for them in the future since these companies have a huge customer base, network, and capital that may limit Spin master’s market in the future. Additionally, the idea of linking with investors, marketers, manufacturers, distributors, and toy brand licensors may lead them to lose the aspect of specialization in the future thus demeaning their success. Moreover, the idea of harnessing world ideas than creating one’s ideas and the lack of consistent information and efficient IT infrastructure could result to a future problem as it denies spin master capacity to make timely and effective

Mktg 3000 Essay Example | Topics and Well Written Essays - 500 words

Mktg 3000 - Essay Example This characteristic is extremely attractive because advertisers can target customers when they are driving near their store location. A lot of consumers in America are impulsive buyers and receiving ads into their cellular has personalized psychological effects that can push a sale. This technique of mobile advertisement is referred to as location based advertisement. It is currently commonly used in Japan and Europe. Mobile advertising has had a greater impact in Asia than in the United States. There are companies that are capitalizing on this new niche marketing method to attract new mobile customers. NearbyNow and GPShopper are both offering text messages services that allow the mobile user to search the shoppers of stores for prices and inventory (Plunkett Research). The speed of G3 and G4 networks has increased the capacity of cellular phones to connect to be able to surf the internet at very fast speeds. Smart phones also have the ability to generate tremendous graphics. New sm artphones with windows technology are so advanced that the phone can play Xbox games. The graphics capabilities of the phones can be used by marketers to generate very attractive advertisers. One of the advantages of mobile advertising is that marketing campaigns can be created based on the profile of the mobile users.